Mr. Crumbles

I really don’t understand Mr. Crumbles at times.

He’s my cutout friend who first joined me on my trip from Brisbane, Australia to Cape Town, South Africa in July of 2011. He often relates content strategy to other fancy things he knows about. It kinda makes sense, but kinda not. Oh, well.

He seems to get smarter every day. In fact, he’s recently upgraded himself by adding extra memory and processing chips in the back of his tiny little head.